The “Crazy Good” collaboration will be available on August 14 at 6 p.m. In addition to the special merchandise, the limited Lyrical Lemonade Pop-Tarts Toaster Pastry will feature a special package design. The name lyrical lemonade comes from the fact that the drink is often served at music festivals and concerts, where it is used as a way to stay hydrated while. The drink originated in the southern United States and is popular among young adults. All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.” Lyrical lemonade is a type of alcoholic drink that is made with lemonade and Sprite or 7-Up. These special themed collectibles will definitely make a big impression in the classroom.Ĭole Bennett, founder of Lyrical Lemonade “It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing. Pop-Tarts are perhaps one of our favorite Guilty Eats. Available starting on August 13, the Pop-Tarts x Lyrical Lemonade Experience will offer a variety of back to school essentials. Pop-Tarts collaborates with Lyrical Lemonade to take the Lemon Creme Pie boxes to the next level. Pop-Tarts and Lyrical Lemonade have joined forces to offer a one of kind merchandise partnership featuring some student gear. Sometimes the right look will set the year on a fantastic course. But, everyone wants to make a good first impression. The return to school is going to look a lot different from previous years, especially for kids who might have been out of the physical classroom for a while. When it is time to go beyond the expected, Pop Tarts is ready to heat up some tasty treats. “It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing,” said Cole Bennett, founder of Lyrical Lemonade.As the summer comes to a close and the school year begins again, the Lyrical Lemonade Pop-Tarts collaboration brings a touch of the extraordinary to those fading carefree days. “All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.”Īs part of the partnership, Pop-Tarts is creating a limited-edition Lyrical Lemonade Toaster Pastry, featuring packaging designed by the Lyrical Lemonade team. The “Crazy Good” collaboration, a first for the Kellogg’s brand, will be available on Lyrical Lemonade’s website starting Saturday, Aug. 14 at 6 p.m, following limited availability at the Los Angeles pop-up the previous day. “This collaboration is yet another way we’re inspiring our audience to go beyond the expected and see what others don’t, because challenging everyday expectations is our toast and jam.” “The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary,” explains Sarah Reinecke, Senior Director, Brand Marketing, Pop-Tarts. Los Angeles residents can enter HERE beginning Aug. 4 for a chance to get the item of their choice customized at the pop-up on Aug. Fans who don’t score a slot can still attend the event and leave with a variety of limited-edition Pop-Tarts x Lyrical Lemonade merch.
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